Fatemeh Khatibloo

Forrester
VP, Principal Analyst
Fatemeh Khatibloo - Forrester

Fatemeh serves B2C Marketing Professionals, with a focus on the shifting global consumer data ecosystem. She helps marketers navigate the complex connections between privacy, trust, and ethical data use, including the practices and vendors that can help them bridge the privacy-personalization paradox.

Fatemeh also advises clients on strategies to comply with global privacy regulations like GDPR, HIPAA, CCPA, and others. Her seminal research on personal identity management (PIDM) and personal digital twins describes how consumers will soon control the sharing of their personal data with each other and with businesses.

In 2018, Fatemeh was recognized with the prestigious Bill Bluestein Research excellence award. Her research has been featured in The New York Times, The Wall Street Journal, CNBC, and AdAge. She has provided commentary on NPR and the BBC, testified before the US Department of Health & Human Services, and been credited in the World Economic Forum “Rethinking Personal Data” report.